Hanny van Hout

Briefly introduce yourself: who are you and where are you currently working? 
Hi, my name is Hanny van Hout; I am a creative & operations manager. I currently work for Digitas Amsterdam. We’re a connected marketing agency. Our creative, data, media, strategy and technology experts help brands get better connected to people.

 

What are you expecting of the ICTalent Awards in general?
Well, it has to be inspiring and make sure we get to see cooperation between students from different fields. But it also has to show the potential of some of the ideas for the work field.


What is your expectation of the pitches?
We’re focused on getting to see a smart pitch, well-thought-out, with authenticity, convincing arguments and a working prototype.

 

What will you focus special attention on? What do you find important?
All of the above, but also the fact that the students had the right insights, did some user research and are generally aware of the customer journey.

 

And…do you secretly have a preference yet?
We did make a shortlist, but they will all be presenting, so we don’t have a clue. So let’s see who is able to step on to the stage and rise above themselves. Really looking forward to that!




 

 

“It has to be inspiring and make sure we get to see cooperation between students from different fields”